What Is Social Media Marketing?

Nick Lai
2 min readJun 3, 2022

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What Is Social Media Marketing?

Do you own a business? How much social media marketing do you know? This is for you! I’m Jolin and I’m the spokesperson for this new social media marketing video series by Nickmetrics.com. In this video series, we will discuss every crucial thing about social media marketing and some tips on how you can master this marketing. What exactly does social media marketing mean? And how can it be used to propel your business to prosperity? Before we start, please do like and subscribe to our channel and press the bell icon to never miss any new episode from all our video series.

What Exactly Is Social Media Marketing?

In simple terms, social media marketing is the use of social media platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn to connect with your audience. The purpose is to build your brand, increase sales, and drive website traffic. One way to go about this is to publish great content on your social media profiles, listen to and engage your followers with the right content, analyze the results over time and run social media ads.

Getting The Best Out Of Social Media Marketing

To get the best out of your social media accounts, there are some social media management tools used for marketing. One of these is Buffer, which is a widespread platform. It can help your business achieve success and is also useful for building a brand or growing a business.

Constituents Of Social Media Marketing

The following are the five pillars that make up social media marketing:

— Strategy

— Planning and Publishing

— Listening and Engagement

Analytics and Reporting

— Advertising

All in all, social media marketing is a phenomenal way of reaching out to prospects and customers. Bear this in mind, your customers are always interacting with brands via the different social media available. The truth is, you will be missing out on a lot of things if you are not speaking directly to your audience via any of these platforms.

So get the best out of your marketing strategies with social media marketing today. With practice, even a newbie could pick up social media marketing and be great at it, eventually. To be the best, learn more from other videos in this series. Subscribe today, and we’ll see you soon!

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Nick Lai

Digital Entrepreneur & Professional Digital Marketer. CEO & Founder of www.nickmetrics.com