What Is Event Videos, When Should You Need It & How To Market It

Nick Lai
3 min readAug 2, 2023
What Is Event Videos, When Should You Need It & How To Market It

In today’s video marketing world, event videos are becoming increasingly popular. Many businesses use them to capture live events and product launches or create a “buzz” around their brand. But what exactly is an event video? And when should you use one?

What Are Event Videos?

Event videos are simply videos created to promote or document a live event and used to promote anything from a concert or festival to a business conference or product launch. Moreover, event videos often have a more “raw” and “unfiltered” feel than other videos, as they’re usually not heavily edited or scripted. It makes them perfect for creating an authentic and engaging experience for viewers.

When Should You Use An Event Video?

There are several situations in which an event video can be handy. Here are a few examples:

— If you’re launching a new item or feature, an event video can help create excitement and build buzz around your brand.

— If you’re hosting a conference, seminar, or other live events, an event video can help promote your event and attract more attendees.

— If you want to document a live performance or show, an event video can capture the energy and excitement of the event in a way that photos or text simply cannot.

In addition, event videos can also be used as part of a more extensive marketing campaign. For instance, you could release a series of teaser videos leading up to a significant event, such as a conference or trade show. These videos can generate interest and excitement in the event and encourage people to attend or participate.

How To Market An Event Video

There are several different ways to market an event video. Here are a few ideas:

— Posting videos on social media: Social media is a great way to promote event videos. Post them on your pages or share them with other influencers and fans.

— Creating a landing page: If you’re using an event video as part of a more extensive marketing campaign, you can create a dedicated landing page for the video. It will give viewers all the information they need about the event and allow them to sign up or register their interest.

— Sending email newsletters: Email newsletters are another great way to promote event videos. You can include a link to the tape in your newsletter and encourage subscribers to watch and share it with their friends.

— Including a call-to-action: It’s essential to include a call-to-action (CTA) in your event video. It could be simple to ask viewers to visit your website or sign up for your newsletter. By including a CTA, you’ll be able to maximize the impact of your video and achieve your marketing goals.

Use paid advertisements to promote your event video. For instance, you could run a Facebook ad campaign targeting people who live in the city where your event is taking place. Or, if you’re promoting a conference or trade show, you could run a Google AdWords campaign targeting people who have searched for similar events in the past.

Closing Thoughts

Event videos are a great way to promote or document a live event as they can generate excitement, attract more attendees, and create an authentic and engaging experience for viewers. If you’re planning on making an event video, keep the tips in this article in mind to ensure that your video is booming.

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Nick Lai

Digital Entrepreneur & Professional Digital Marketer. CEO & Founder of www.nickmetrics.com