What Is Educational Or How-To Videos? When Should You Need It & How To Market It?

Nick Lai
3 min readAug 16, 2023
What Is Educational Or How-To Videos? When Should You Need It & How To Market It?

As a business owner, you may be wondering what an educational or how-to video is and when you should need one. Educational videos teach viewers about a specific topic, while how-to videos show viewers how to do something. There are many benefits to creating educational or how-to videos for your business. For one, they can help establish your brand as an authority on a specific topic. They can also help with website traffic and leads and improve conversion rates.

What Are How-To Videos?

How-to videos are specific types of educational videos that show viewers how to do something. They usually involve a step-by-step process and can be anything from showing how to make a cake to how to change a car tire. How-to videos can be highly beneficial to businesses, as they provide valuable information that can help boost website traffic and leads. They can also improve conversion rates by assisting viewers in feeling more confident about taking action after watching the video.

When Should You Need An Educational Or How-To Video?

There is no definite to this question, as the need for an educational or how-to video will vary from business to business. However, there are some general situations where these videos can be beneficial.

Here are a few situations in which you may need an educational or how-to video:

— You’re launching a new product: An educational or how-to video can be beneficial in explaining i. This video can also help boost sales by showing viewers how the product or service can benefit them.

— You want to increase website traffic: Educational or how-to videos are great for increasing website traffic. It is because people are often searching for this type of information online. By creating a video that answer’s someone’s question, you’re more likely to show up in search results and get clicks.

— You need to improve conversion rates: Educational or how-to videos can be significant if you want to improve conversion rates. It is because these videos help build trust and confidence with viewers. When people feel that they can trust your brand and know what to expect, they’re more likely to take action.

How To Market Your Educational Or How-To Video

Once you’ve created your educational or how-to video, it’s time to start marketing it. Here are some ideas to start:

— Please share it on social media: One of the best ways to market your video is to share it on social media. It will help increase its reach and get it in front of more people.

— Embed it on your website: Another great way to market your video is to embed it on your website. It will help keep people on your site longer and give them more information about your brand.

— Include it in email marketing: You can also include your video in email marketing campaigns. It is a great way to get more people to watch it and learn about your product or service.

Closing Thoughts

There are many benefits to creating an educational or how-to video for your business. These videos can help increase website traffic and leads and improve conversion rates. If you’re making a video for your business, consider the tips above to ensure that it is successful.

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Nick Lai

Digital Entrepreneur & Professional Digital Marketer. CEO & Founder of www.nickmetrics.com