Mastering Second-Tier Link Building For Your Guest Post

Nick Lai
3 min readJun 27, 2023
Mastering Second-Tier Link Building For Your Guest Post

When you publish a guest post on another website, you get a link back to your website, but you also get a link from the website you published on. It is known as a first-tier link. However, if you want more benefits from your guest post, you can add links to it from other websites, known as second-tier links.

What Are Second-Tier Links?

Second-tier links are links from other websites that point to your guest post. They aren’t as powerful as first-tier links, but they can still help to improve your website’s SEO. If these links are from high-quality websites, they can help increase your guest post’s authority and improve your website’s ranking in search engines. There are reasons you might want to use second-tier links:

— To increase the number of links to your guest post.

— To improve the quality of your backlinks.

— To show Google that your guest post is popular and worth ranking highly.

— To get more traffic from people who click on the links in your guest post.

Second-Tier Links vs. First-Tier Links

First-tier links are more potent than second-tier links, but second-tier links can still help improve your website’s SEO. First-tier links come from the website you published on — these are the most powerful type of links. Second-tier links are the links that come from other websites and are less potent than first-tier links. However, if they are from high-quality websites, they can still help to improve your website’s ranking in search engines.

Which Type Of Link Is Better?

First-tier links are always better than second-tier ones, but if you can’t get first-tier links, then second-tier links are better than no links. If you want to improve your website, you should try to get as many first-tier links as possible. However, if you can’t get first-tier links, second-tier links are a good alternative.

How to Add Second-Tier Links To Your Guest Post

There are several ways to add second-tier links to your guest post:

— Add them manually.

— Use a tool like SEOSpyglass to find them for you.

— Use a plugin like Yoast SEO to add them automatically.

— Find a blog or website related to your guest post and ask them to link to it.

— Submit your guest post to a directory of guest posts.

— Use social media to promote your guest post and get more links from other websites.

— Syndicate your guest post on other websites.

— Add a link to your guest post in the comments section of related blogs and websites.

— Add a link to your guest post in the resource section of related websites.

— Contact other bloggers and ask them to link to your guest post.

Which Method Is Best?

The best way to add second-tier links to your guest post depends on your situation and the websites you are using. If you have the time and are patient, adding them is best. However, if you don’t have the time or don’t know how to do it, using a tool like SEOSpyglass is a good alternative. However, if you want to add second-tier links automatically, then using a plugin like Yoast SEO is the best way. It will save you time and make the process easier.

Closing Thoughts

So, now that you know what second-tier links are and how to add them to your guest post go out and start getting more of them! They can help improve your website’s ranking in search engines and increase your site’s traffic from people who click the links in your guest post.

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Nick Lai

Digital Entrepreneur & Professional Digital Marketer. CEO & Founder of www.nickmetrics.com