Creators have always been at the center of attention when it comes to marketing. For decades, people have paid profile celebrities to work on their marketing campaigns and to help them sell products. However, over the past 15 years, with the emergence of social media websites, influencers have been at the forefront of marketing. If you’re new to online marketing, you might be wondering what the difference between the two is? Are there any differences in the first place? And which one can help you maximize your marketing strategy better? These are some of the questions on many people’s minds right now. Today, we’re going to try and answer these questions.
Who Are Content Creators?
You may know them as YouTubers or YouTube celebrities, but in marketing, these people are mainly known as content creators. It’s usually used to describe people who create Internet content on their own and have many followers across multiple platforms. The term is mainly used to describe video content creators, although it can also be used for other types of content. Nonetheless, people tend to think about content creators as individuals that can create content for your marketing campaign and advertise it to their following.
Who Are Influencers?
Although influencers might be content creators, people who want to work with them aren’t looking to use their creativity to their benefit. Instead, they want to use their social reach to spread their brand message to new people and expose it to people and markets they wouldn’t work on their own. When marketers lookup for influencers, they want someone that can monetize their influence. They want a person using a certain platform to amass a large following for quite a while. Access to a large audience is something people want when working with influencers.
Who Can Help You More?
All of this brings us to the most important question: who can help your marketing strategy more, an influencer or a content creator? Although this question is quite simple, the answer to it isn’t all set in stone. That’s because depending on what you want, who your customers are, what you are trying to accomplish with your campaign and many more factors. Here are what can both help you with:
— Influencers: Can help you spread awareness about your brand and boost your sales directly
— Creators: Can improve your marketing strategy and create evergreen content for you
When it’s all said and done, creators create and influence influencers. That’s as simple as we can put it. Influencers are usually more effective in explaining and spread your brand message. Creators, on the other hand, are there to create content and share it with the world. For influencers, their personality is what sells their content. For creators, their creation is what attracts people to them. Both can be useful in different situations. Keep that in mind.
The Bottom Line
The worlds of content creators and influencers are often intertwined. Content creators can be influencers and vice versa. While many influencers can help you create content, they’re much better used as spokespeople. Content creators, on the other hand, work better if you want creativity. Under certain conditions, both can help you spread the word about your organization and help you. However, you should never pigeonhole anyone who posts videos on social media. If you feel like you can work with them, contact them and see if they created the video and are willing to work with you. With a little bit of luck, you’ll find a content creator with much influence in your niche.
