Guest Posting 101 — Determine Your Guest Posting Goals

Nick Lai
3 min readSep 14, 2022

--

Guest Posting 101 - Determine Your Guest Posting Goals

Guest posting can be an effective way to grow your blog or website. But first, you need to determine your goals for guest posting. Are you looking to increase traffic, gain new subscribers, or get backlinks? Once you know what you’re hoping to achieve, you can target the right blogs and pitch your ideas. Remember that not all blogs are a good fit for guest posting. Make sure the blog has a similar audience to yours and is relevant to your niche. Also, please take a look at their editorial guidelines to make sure your content would be a good fit.

Determining Guest Post Goals

Before pitching your ideas to blogs, you need to determine your goals for guest posting. What are you hoping to achieve?

Some common goals for guest posting include:

— Increasing traffic

— Gaining new subscribers

— Getting backlinks

— Make yourself an expert

Generating leads or sales

Your goals may be a combination of these or something else entirely. Knowing your preferences is essential to target the right blogs and pitch the right ideas.

How to Find Good Websites for Guest Posting

Now that you know your goals for guest posting, you need to find good websites for guest posting. Not all websites are a good fit, so you need to be selective. Here are some tips for finding good websites:

— The blog’s audience — Make sure the blog’s audience is similar to yours. You don’t want to pitch a parenting blog if your blog is about cars.

— The blog’s relevance to your niche — Make sure the blog is relevant to your niche. You don’t want to pitch a tech blog if your blog is about fashion.

— The editorial guidelines — Look at the blog’s editorial guidelines to see if your content would be a good fit. Some blogs don’t accept guest posts, while others have specific topics.

— The blog’s DA — You can use a tool like Moz’s Open Site Explorer to check the Domain Authority. The higher the DA, the more likely they will publish your content.

Paid Versus Free Blogs

Not all blogs are free to post on. Several paid blogs accept guest posts. You can use JustReachOut to find paid guest posting opportunities if you’re looking for paid opportunities. JustReachOut allows you to pitch your ideas directly to bloggers and journalists.

Targeting The Right Blogs

Once you know your goals and find some good websites for guest posting, it’s time to pitch your ideas. But how do you know which blogs to pitch? One way to find relevant blogs is to use Google’s related: operator. For example, if you want to guest post on a blog about marketing, you can use the related: operator to find other blogs about marketing. Another way to find relevant blogs is to use a tool like BuzzSumo. BuzzSumo allows you to see the most popular content on a website. It can help you determine if the blog is a good fit for your content.t

Pitching Your Ideas

Now that you’ve found some relevant blogs, it’s time to pitch your ideas. When listing your thoughts, be sure to include the following information:

— The topic of your post

— Why you’re a good fit for the blog

— What you hope to achieve with your post

— Your proposed headline

If you can, include a mock-up of your post. It would help the blog editor see what your post would look like if published. Moreover, if you’re pitching a paid opportunity, including information about your budget and what you’re willing to pay.

The Bottom Line

When guest posting, it’s essential to target the right blogs and pitch the right ideas. By including the information outlined above, you’ll increase your content’s chances of being published. Guest posting can help you achieve various marketing goals, so start pitching today!

--

--

Nick Lai

Digital Entrepreneur & Professional Digital Marketer. CEO & Founder of www.nickmetrics.com