Google Ads 101 — Video Ads

Google Ads 101 - Video Ads

Google Video Ads is Google’s advertising product for online videos. It allows advertisers to reach their target audience by showing ads before, during, or after the video they are watching. By doing this, Google hopes to increase awareness about products and services while offering companies directly relevant opportunities to engage with their customers.

Video ad units can appear in two formats:

— Pre-Roll ads show up at the beginning of a clip while playing. Advertisers pay when someone watches more than 30 seconds of the video (viewer discretion).

— Mid-roll ads occur within a more significant stream of videos. They are typically placed within longer content like news broadcasts or TV shows. An advertiser only pays when someone watches an entire ad.

Soon, these pre-roll and mid-roll ads will become available to all Google Video Network publishers. To learn more about monetizing your content with video ads, visit the Adsense for video website.

Google also encourages advertisers to use TrueView in-stream ads for their YouTube campaigns. The goal behind trueview is that viewers choose whether or not they would like to receive more information by clicking on a “Skip Ad” button which takes them away from the main content of the video players directly to its related landing page. For every 100 times someone clicks on “watch this ad again” after seeing the Skip Ad button, advertisers will only be charged for one view.

Google Video Ads In Action: The Advertiser’s Perspective

Google provides several tools and features to make it easy for advertisers to use this format. To make the ad campaign-creation process as simple as possible, Google has added a Keyword tool to their Adwords product, allowing advertisers to search for relevant keywords related to their business. Once an advertiser finds a relevant keyword, they can then create a corresponding text ad that will appear when someone searches online using that term. In addition, codes are on ads so consumers can find them through direct links from websites — even if search engines don’t pick them up yet. Publishers who want to include these videos on their site can easily embed the video player with the Google-provided code.

Google Video Ads In Action: The Viewer’s Perspective

When they see one of these ads, they are targeted because of the searched keyword and what video content they are currently viewing. For this reason, advertisers might want to consider using relevant keywords related to their business when choosing where and when to place ads. For instance, an ad for a healthy food smoothie company may perform better than an electrician’s ad if you watched a home improvement video. Also, it would be more cost-effective for that electrician to advertise before or after videos about electrical work than videos about home repair or decoration. Overall, the goal of Google Video Ads is to help advertisers find a relevant audience and connect with them in a way that is most likely to result in a purchase.

Since the implementation of Google Video Ads, it has become much easier for advertisers to find their target audience by placing specific ads in front of relevant viewers. Now that these ads are available to all publishers on the Google Network, users will see more relevant ads when they watch online videos. The hope is that this will make advertising more effective and rewarding for both advertisers and consumers alike.



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