Expert Interviews — When Should You Need It & How To Market It

Nick Lai
3 min readAug 8, 2023
Expert Interviews - When Should You Need It & How To Market It

When it comes to marketing your business, there are a lot of different strategies that you can use. One that has become popular in recent years is video marketing. Video marketing is a great way to reach a broad audience and get your message across as engaging and visually appealing. But what exactly is video marketing? And when should you use it? Let’s look at what expert interviews are and when you should need them for your business.

What Are Expert Interviews?

Expert interviews are just interviews with experts in your field or industry. The interviews can be conducted in person, over the phone, or via Skype or Google Hangouts. Expert interviews aim to get valuable insights and advice from knowledgeable people about your industry. These interviews can create informative blog posts, videos, or podcasts.

When Should You Use Expert Interviews?

There are a few different times when you might want to use expert interviews in your video marketing strategy. Here are a couple of examples:

— Expert interviews can be a great way to get valuable insights and advice if you’re starting in your industry. You learn about the industry, and it gives you a better understanding of what it takes to be successful.

— If you’re looking into introducing a new product, expert interviews can generate buzz and excitement about your new offering. By interviewing experts, you can show customers that your product or service is worth their time and money.

— If you’re trying to be an authority in your industry, expert interviews can be a great way to showcase your knowledge and expertise. By conducting interviews with leading experts in your field, you can show potential customers that you’re a credible source of information.

How To Market Expert Interviews

Now that you know what expert interviews are and when you should use them let’s look at how to market them. Below are ways that you can market your expert interviews. Here are a couple of ideas:

— Use social media: Social media is an effective way to promote your expert interviews. You can share links to your interviews on Twitter, Facebook, and LinkedIn. Use hashtags to help promote your discussions, as well.

— Use email marketing: Email is another great way to promote your expert interviews. You can send emails to your subscribers with links to your latest interviews. You can also use email to promote special discounts or offers for people who watch your interviews.

— Use paid advertising: Paid advertising is another great way to promote your expert interviews. You can use Google or Facebook Ads to reach a wider audience with your discussions.

Closing Thoughts

When choosing to market your expert interviews, make sure that you’re promoting them in a way that will reach your target audience. By using the right marketing strategies, you can ensure that your expert interviews will be seen by the people who are most likely to be interested in them.

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Nick Lai

Digital Entrepreneur & Professional Digital Marketer. CEO & Founder of www.nickmetrics.com