2022 Social Media Marketing Checklist

2022 Social Media Marketing Checklist

Social media has ruled the world for nearly two decades at this point. It’s been dominating the marketing world for almost as long. In 2022, around 9 out of 10 marketers will have a social media plan. If you’re a person just getting their feet wet in the world of online marketing, or even if you’ve been out of the game, you might not know where to start with your social campaign. But that’s what we’re here today — helping you create a social media marketing checklist for 2022. But before diving in, let’s discuss why social media is so important in marketing.

If you want to dabble in marketing, you need social media. In 2022, that’s just reality. Nearly 80% of all marketers believe that social media has increased their business’ exposure. But why is this the case? Well, there are a few reasons:

— It provides a way to connect with your target audience that didn’t exist before. You can connect with them more personally, which builds trust and credibility.

— It helps brands show some personality. Share your company culture, values, and mission with the world.

— You can create a community around your brand. That is especially important for small businesses. If you can build a loyal consumer base, they’ll become advocates for your business and help you grow.

— It’s an effective way to connect with influencers. If you can form relationships with social media influencers, they can help promote your brand to their massive audience.

Let’s get into our social media marketing checklist for 2022:

Sharing Content

The first step to any social media plan is, of course, sharing content. That can be blog posts, images, videos — anything you want your audience to see. The key here is ensuring your content is high quality and engaging. No one wants to see a low-quality video or read a boring blog post. So take the time to create great content, and your social media following will thank you.

Responding To DMs

If your campaign is successful and your social media following grows, you’ll likely start receiving DMs. It’s essential to respond to these DMs promptly and professionally. If someone takes the time to reach out to you, the least you can do is react to them.

Engaging With Commenters

It’s not enough to post great content — you also need to engage with your commenters. Respond to their comments, ask them questions, and start conversations. That will make your followers feel appreciated and valued and keep returning for more.

Monitoring Your Mentions

Another essential part of any social media marketing checklist is monitoring your mentions. You must know what people say about your brand — good or bad. That way, you can address negative comments and take advantage of positive ones.

Keeping Track Of Analytics

You need to keep track of your analytics. That includes things like your follower count, engagement rate, and reach. You can see what’s working well and needs improvement by monitoring your analytics.

There you have it — our social media marketing checklist for 2022. If you follow these steps, you’ll be well on your way to success. Just remember always to keep your audience in mind and create quality content. Thanks for reading!



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store